Sognare designs
Your brand identity is the first thing people see
Having unique branding sets you apart and creates a memorable first impression to customers. Your brand is the foundation of your business.
A solid brand design has both structure and guidelines. Building a brand identity is not easy and that is where we can guide the way. We excel in providing a personal, collaborative process that creates results. We can help you create a brand identity that connects all visuals of the brand through language, words, colors, shape, or patterns.
Establishing your brand identitiy
Iconography, Color, Typography, Illustration and Pattern, Photo Styling
Developing your Brand Strategy
Purpose, Mission, Vision, Values, Tagline, Tone and Voice, Personality, Target customer, Key trends
The Process
1. Strategy
Let’s get to know one another!
- We will discuss your brand needs and timeline.
- You will complete a brand questionnaire and style quiz so that we can get an understanding of your unique business.
2. Discovery
Let’s begin with research!
- We will create a style board that captures your vision for the brand.
- We will design and present three logo concepts for you to review.
- We will brainstorm & sketch your chosen brand concept to create the brand of your dreams.
3. Design
Let’s bring the brand to life!
- We will complete your Brand Identity package by developing logo, typography, color, and photo systems.
- We will create brand elements so that you can visualize all the potential of your new brand.
4. Assets
Let’s see the results!
- We will schedule a project presentation to debut your completed brand identity for final review.
- We will build all files and prepare to deliver all assets to you.
- Celebrate your new Brand Identity!
Branding Packages
We will design everything you need for a successful launch or re-brand of your business.
Timeline: 1 – 2 weeks
Both packages come with three rounds of revisions and feedback.
Both packages come with png, jpeg, Ai and Ps graphics with color, black and white and transparent concepts.
Brand standard package
Let's do this!
(for those with an existing brand looking to re-brand)
- Existing Brand Audit
- Brand Identity which includes:
- Logo System
- Typography System
- Color System
- Photo System
- Brand Language
- Brand Elements
Add On: Brand Style Guide (how to use the brand identity, do’s and don’ts)
Brand premium package
Let's do this!
(for those who are starting from scratch)
- New Brand Strategy
- Brand Identity which includes:
- Logo System
- Typographic System
- Color System
- Photo System
- Brand Language
- Brand Elements
Add On: Brand Style Guide (how to use the brand identity, do’s and don’ts)
