Brand Questionnaire

The Basics - Step 1 of 5

Name

First

Last

Job Title

CEO/Owner
Administrator
Creative Director
Director of Operations

Date of Birth

Business Email

Business Phone

Business Name

Tagline

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

What industry is your business in?

Author
Tattoo Studio
Service-Based Small Business
Weddings
Retail
Pottery Studio
Restaurant
Other

Please tell us the industry for your business.

Tell us in a few sentences about your business and its service or product.

How many employees does your business have?

1-5
50-100
5-25
100-500
25-50
500 +

What is your annual revenue for the business?

$25,000 - $50,000
$250,000 - $500,000
$50,000 - $100,000
$500,000 - $1,000,000
$100,000 - $250,000
$1,000,000 +

What are your business goals?

Financial Freedom
Creative Expression
Personal Fulfillment
Flexible Schedule/Lifestyle
Independence
Follow Your Passion
Create Jobs
Learn New Skills
To Call The Shots

Have you ever worked with a designer or design firm before?

Tell us about your experience. What did you like/dislike?

Are there any target dates that we need to be aware of?

Do you currently have branding for your business?

What elements of Brand Identity do you currently have?

Logo
Color System
Typography System
Photography System
Illustrations
Patterns

Do you currently have any photos, illustrations or graphics that you want to share?

Click or drag a file to this area to upload.

What color style fits your Brand Identity?

Light
Bright
Patterns
Dark
Muted
Pastel

Are there any colors that you would like to avoid?

What design elements do you think that you need for your brand strategy?

Logo Variations
Brochures/Posters
Packaging Design
Apparel
Business Cards
Illustration/Pattern Design

Who are your top competitors?

What are the key benefits/advantages you offer as opposed to your competitors?

Who are your potential customers/clients?

What challenges do your customers face, and how do you help to solve them?

How do you currently interact with your customers/clients?

How do you want to promote your business to your customers/clients?

Social Media
Blog
Podcast
Email Marketing
Events
Word Of Mouth

What social platforms do your customers interact with?

Facebook
Instagram
Twitter
Pinterest
LinkedIn
Other

What Other platforms do you customers interact with?

Pick three values you want your customer to think of when they think of your brand:

Quality
Knowledgeable
Reliability
Consistency
Conservative
Modern
Sustainability
Craftsmanship
Fearless

Pick three attributes you want your customer to think of when they think of your brand:

Fun
Serious
Premium
Friendly
Affordable
Professional
Casual
Sporty
Creative

Select the tone of voice you want your customer to think of when they think of your brand:

	Casual	Neutral	Formal
Formality	CasualFormality Casual	NeutralFormality Neutral	FormalFormality Formal

	Funny	Neutral	Serious
Humor	FunnyHumor Funny	NeutralHumor Neutral	SeriousHumor Serious

	Sassy	Neutral	Respectful
Respect	SassyRespect Sassy	NeutralRespect Neutral	RespectfulRespect Respectful

	Passionate	Neutral	Practical
Enthusiasm	PassionateEnthusiasm Passionate	NeutralEnthusiasm Neutral	PracticalEnthusiasm Practical

Are you creating your own content, or do you need help with messaging and copywriting?

Do you have photography to use, or will we be responsible for stock images and arranging photographic strategy?

Who will be the decision maker for all phases of the Branding Strategy?

What day of the week and time is best to schedule consultations or approval meetings?

Monday
Thursday
Morning
Tuesday
Friday
Afternoon
Wednesday
Saturday
Anytime!

How do you prefer to communicate?

Email Communication
Text Communication
FB Messenger Communication
Phone Communication
Client Portal Communication
Video Chat Communication

Anything else you'd like to add?